Li Julian
Fractional Strategic
Marketing Leader
Passion | Creativity | Impact
Senior marketing leadership for businesses that need strategic direction, creative thinking and experienced oversight. Fractional marketing leader for creative, hospitality and purpose-led organisations. I fill rooms, grow engaged audiences and run campaigns and events, without the cost of a full-time head of marketing.
About Li
WHERE STRATEGY
MEETS CREATIVITY
Hi, I'm Li - a Strategic Marketing Leader with over 15 years’ experience turning business priorities into integrated marketing strategies, creative campaigns and collaborations that engage audiences and deliver commercial impact.I provide fractional strategic marketing leadership for organisations that need experienced direction to create clarity, connect activity and move important marketing priorities forward.
SERVICES
✔︎ STRATEGIC MARKETING DIRECTION
Turning business objectives and audience needs into clear, integrated marketing priorities, strategies and roadmaps.
✔︎ CREATIVE CAMPAIGN DEVELOPMENT
Developing ideas into stronger campaign concepts, messaging and integrated approaches across relevant channels, content, collaborations and experiences.
✔︎ STRATEGIC PARTNERSHIPS & COLLABORATIONS
Identifying and developing collaborative opportunities that extend reach, strengthen ideas, engage audiences and support business objectives.
✔︎ LEADERSHIP & IMPLEMENTATION OVERSIGHT
Aligning teams, agencies, partners and stakeholders around the direction; guiding delivery, reviewing performance and adapting the approach without becoming an execution-only resource.
STRATEGY → CREATIVITY → CONNECTION → LEADERSHIP → IMPACT
Proven Impact
13.6k
Users generated through social activity
165%
Monthly uplift in event ticket sales
57%
Newsletter open rates, above respective benchmarks
26.6%
Reduction in expenditure through budget efficiencies
IS FRACTIONAL
RIGHT FOR YOU?
YOU MIGHT NEED FRACTIONAL MARKETING IF:
Your organisation has ambitious plans but does not require a full-time senior marketing leader.
Marketing activity is happening, but it needs clearer strategic direction and stronger integration.
A major campaign, launch, partnership or growth priority needs senior strategic oversight.
Your internal team, agencies or freelancers need experienced leadership and alignment.
You want stronger creative thinking, collaborations or audience engagement without the commitment of a full-time senior hire.
Why work with me?
→ PROVEN TRACK RECORD
Turning business objectives and audience needs into clear, integrated marketing priorities, strategies and roadmaps.
→ TAILORED STRATEGIC SOLUTIONS
Strategic thinking + creative campaign development + commercial effectiveness
→ COLLABORATIVE LEADERSHIP
Collaborative leadership across teams, agencies, partners and cross-functional stakeholders
→ GLOBAL EXPERTISE
B2B and B2C experience across global audiences, with
data-informed decision-making
→ CIM & ILM CERTIFIED
Chartered Institute of Marketing Level 6 Diploma ILM Leadership &
Management certified
Get in touch
Need senior marketing direction, a stronger campaign or experienced support for an important growth priority? Explore how fractional marketing can support your business. Let’s talk.
